Experience the Power of Virtual Production, Hands-On
Join us for an immersive open-day event designed for filmmakers, producers, agencies, and anyone curious about the cutting-edge world of Virtual Production (VP). Experience firsthand the creative and technical possibilities offered by real-time engines, projector-based in-camera visual effects (ICVFX), AI-supported workflows, and green-screen setups.
Interact directly with practical demonstrations: Immersive Projector-based VP experience, Real-time Green-Screen VP, Motion-Control Virtual Production.
Engage with industry experts during masterclasses, interactive panel discussions, and partner showcases exploring advanced cinematography techniques, innovative technologies, and budget-conscious production solutions.
Discover the future of filmmaking and expand your professional network at this dynamic event.

What You’ll Experience
🎬 Immersive Projector VP Demo
Step into our VP setup and see projector-based ICVFX advantages.
💬 Expert Panel Discussion
“Beyond the Hype” – Practical strategies, real case studies, budget solutions & future trends.
🟢 Live Green Screen VP & AI
Witness real-time keying, 3D tracking, and AI enhancements. Learn when it’s the best choice.
💡 In-Depth Masterclasses
Dedicated sessions for Producers/PMs, Creatives/Agencies, and DPs/Lighting Techs.
🤖 Motion Control in Action
See precise camera movements integrated with virtual backgrounds for product shots.
👥 Networking Opportunities
Connect with peers, experts, and leading technology partners.

What You’ll Experience
🎬 Immersive Projector VP Demo
Step into our VP setup and see projector-based ICVFX advantages.
💬 Expert Panel Discussion
“Beyond the Hype” – Practical strategies, real case studies, budget solutions & future trends.
🟢 Live Green Screen VP & AI
Witness real-time keying, 3D tracking, and AI enhancements. Learn when it’s the best choice.
💡 In-Depth Masterclasses
Dedicated sessions for Producers/PMs, Creatives/Agencies, and DPs/Lighting Techs.
🤖 Motion Control in Action
See precise camera movements integrated with virtual backgrounds for product shots.
👥 Networking Opportunities
Connect with peers, experts, and leading technology partners.
Is This Event For You?

Register Your Free Spot Now!
Allard VP
Event Agenda
First Morning Session: “Exploring Virtual Production”
- Brief introduction to Virtual Production (VP), including:
- Real-time engine basics (Unreal Engine, AI-enhanced / GSplat setups)
- Video and stills-based setups
- Tracking technology fundamentals (various tech options)
- Differences between Projector-based ICVFX and LED setups
- Practical demonstration of Motion-Control Product Photography Rig with VP background
- Green-Screen Real-time Keying Setup
- Explanation and live demonstration of real-time keying and 3D-tracked background visualization
- Demonstration of AI application to further enhance green-screen footage
- Projector-Based ICVFX Interactive Setup
- Explanation of projection-based VP advantages
- Audience interaction encouraged, experiencing themselves within the virtual environment
- Flexible station format immediately following guided experience
- Industry partners showcase their VP technologies (cameras, lights, tracking, projectors)
- Attendees freely engage based on personal interest
11:30 – Second Morning Session (same schedule)
Afternoon Session: Industry Deep Dive
- This session is essential for anyone needing to make informed, strategic decisions about incorporating Virtual Production. Gain practical insights, ask pressing questions, and understand how to effectively leverage VP for your specific needs, whether you’re planning a commercial, branded content, feature film, or immersive experience.
- Real-World Reality Check – what actually works effectively in VP right now
- VP on a Spectrum: Exploring budget-conscious approaches and scalable solutions – proving VP isn’t just for blockbuster budgets.
- The Human Element: Discussing the essential crew roles, skill sets needed, and effective communication strategies for successful VP projects.
- Case studies and practical VP applications
- Near-Future Innovations: Looking just over the horizon – what practical advancements (e.g., AI tools for asset creation, improved tracking, real-time rendering optimizations) are realistically impacting workflows today and tomorrow?
- Equip producers and PMs with the knowledge to effectively plan, budget for, and manage VP projects, maximizing ROI and minimizing risks.
- Deconstructing the VP Budget
- VP Workflow Integration
- Choosing the Right VP Technique
- Risk Management & Contracting
- Further engagement with panelists, experts, and tech partners
First Morning Session: “Exploring Virtual Production”
- Brief introduction to Virtual Production (VP), including:
- Real-time engine basics (Unreal Engine, AI-enhanced / GSplat setups)
- Video and stills-based setups
- Tracking technology fundamentals (various tech options)
- Differences between Projector-based ICVFX and LED setups
- Practical demonstration of Motion-Control Product Photography Rig with VP background
- Green-Screen Real-time Keying Setup
- Explanation and live demonstration of real-time keying and 3D-tracked background visualization
- Demonstration of AI application to further enhance green-screen footage
- Projector-Based ICVFX Interactive Setup
- Explanation of projection-based VP advantages
- Audience interaction encouraged, experiencing themselves within the virtual environment
- Flexible station format immediately following guided experience
- Industry partners showcase their VP technologies (cameras, lights, tracking, projectors)
- Attendees freely engage based on personal interest
11:30 – Second Morning Session (same schedule)
Afternoon Session: Industry Deep Dive
- Inspire creatives and agency personnel on how to leverage VP for innovative storytelling and visuals, and how to effectively incorporate it from concept to pitch.
- Thinking in Virtual Worlds
- The Power of Pre-visualization
- Art Direction & World-Building for VP
- Pitching VP Effectively
- Advanced techniques and hands-on demonstrations for:
- Physical and virtual lighting integration
- Working with lights on a projection-based VP set
- Exposure control and camera/lens considerations
- Color calibration
- Further engagement with panelists, experts, and tech partners