Virtual Production Workshop - Allard Virtual Production

Why Virtual Production Matters Now?

Join us for an immersive open-day event designed for filmmakers, producers, agencies, and anyone curious about the cutting-edge world of Virtual Production (VP). Experience firsthand the creative and technical possibilities offered by real-time engines, projector-based in-camera visual effects (ICVFX), AI-supported workflows, and green-screen setups.

Interact directly with practical demonstrations: Immersive Projector-based VP experience, Real-time Green-Screen VP, Motion-Control Virtual Production.
Engage with industry experts during masterclasses, interactive panel discussions, and partner showcases exploring advanced cinematography techniques, innovative technologies, and budget-conscious production solutions.

Discover the future of filmmaking and expand your professional network at this dynamic event.

Key Advantages:

Reduce travel and location expenses significantly
Reduce shoot schedules from weeks to days.
Adjust environments, weather, and lighting instantly for creative control
Lower your carbon footprint compared to traditional crew travel

Why Producers Value This Approach

Producers appreciate the practicality: fewer permits, predictable schedules, and real-time dailies on set. It’s about getting the job done efficiently while maintaining creative excellence.

Workshop Details: 3 Practical Steps

We’ve designed this workshop to be straightforward and results-driven, broken into three clear experiences that will transform how you think about production.

1. Shoot to brief

Bring your campaign idea, or we’ll develop a spec concept that matches your DNA. Our Virtual Art Department (VAD) pre-loads a tailored environment, so you can focus on creating.

2. Design-Build-Shoot

Work directly with a cinematographer to adjust lighting, select lenses, plan camera moves, and capture footage. You’ll even cut a rough edit before the day ends.

3. Creative Stretch Challenge

Tackle a surprise genre brief, like a sci-fi corridor or a dark forest scene. It’s a chance to think differently and explore new storytelling ideas.

What You’ll Gain

You’ll leave with concrete results, no fluff:

A rough cut to review at the end of the day
Raw footage for further use and testing
A professionally edited and graded version delivered by our post-production partner
A certificate and behind-the-scenes photos and videos

“We shot twelve location spots in 2 days —
something we couldn’t have done traditionally.”

Campaign Producer Dutch Customs

Your Questions Answered

What equipment is available?Productions must be Virtual2025-07-01T13:59:12+00:00

+ 31 6 28 63 61 67

Nieuwe Hemweg 5G
1013 BG Amsterdam

Why Virtual Production Matters Now?

Key Advantages:

Why Producers Value This Approach